For years, under previous leadership at Pacifica, KPFA responded to every financial shock it experienced — the loss of funding from the Corporation for Public Broadcasting, the elimination of KPFA’s biggest fundraiser, the Morning Show, etc. – by increasing the length and frequency of its pledge drives. That meant long, frequent fund drives that tended to drive listeners away, and eventually produced a downward spiral of shrinking audience and diminishing returns on fundraising.
If you agree that KPFA is headed in the right direction, then send a message of support by making a pledge right now.
To see the pitfalls of hyper-extended fund drives, sadly, KPFA didn’t have to look any further than its sister station, KPFK in Los Angeles.
In late 2014, after a new, SaveKPFA-supported leadership at Pacifica started issuing regular financial statements for the first time in years, it became clear that KPFK had been operating at a loss, and was starting to pile up unpaid bills.
Now, KPFK is facing stiff, disruptive cuts. One of its first cost-saving measures was an across-the-board reduction in the hours of full-time employees. This prompted the cancellation of the television version of Uprising, a program by Sonali Kolhatkar which is produced at KPFK, the radio version of which also runs on KPFA. Kolhatkar reports via social media that she’ll continue to produce the radio version that KPFA airs five days per week, even at reduced pay. Because of a dispute with local management in Los Angeles, however, KPFA may be the only station airing some of those broadcasts.
SaveKPFA is supporting 7 extremely well-qualified candidates for KPFA’s Local Station Board — Margy Wilkinson, Sasha Futran, Barbara Whipperman, William Campisi, David Lynch, Leland Thompson, Yuri Gottesman and Hilmon Sorey. | READ MORE ABOUT THEM AT SaveKPFA.org.